Pain Killer Marketing

Your Subtitle text
Home Page
Co-authors Henry DeVries and Chris Stiehl
The cover of the book recently published by WBusiness Books: Pain Killer Marketing.

 Upcoming Signings  
 May 13th San Francisco, 1 Embarcadero Center, 30th fl. 5:30 PM  
 May 15th San Diego, Borders in Mission Valley, 7 PM  
 May 19th Milpitas, On the Border, McCarthy Ranch 5:30 PM  


Be exposed to the concepts of the Voice of the Customer (customer pains, wants and needs) and the House of Quality (how to use the customer data to market winning products and services).

Experience Pain Killer Marketing tools and examples with interactive activities. (We will specify a product that will sell at the fair!).

  • Understand how to incorporate customer pains, wants and needs into your decision-making and corporate strategies

  • Learn how to collect and use Voice of the Customer data (are you ever surprised by customer satisfaction data? You shouldn’t be, ever!)

  • Find out how to increase profits, save money and improve customer satisfaction (In one case study you will see how listening to the customer saved GM $3 million and improved customer satisfaction at the same time!)

  • Use methodologies that eliminate the debates over what is most important to your customers


    VISIT OUR BLOG AT http://painkillermarketing.blogspot.com/

Chris Stiehl, President of StiehlWorks (www.stiehlworks.com), a worldwide consulting practice with several Fortune 500 clients, including Palm, Cisco Systems, Flowserve Corporation, Kennametal, Pacific Gas & Electric, Carl Zeiss Meditec and many more. Chris has worked in and for these types of companies for over 30 years. He was a participant in Cadillac’s winning of the Malcolm Baldrige National Quality Award in 1990.Chris has learned and applied the techniques described in Pain Killer Marketing in companies ranging from start-ups and small town movie theaters to international hardware and software manufacturers. One of his clients, Cisco Systems, recently won a “best practices” award in customer service for a Pain of the Customer project that Chris lead. Chris has two master’s degrees: Industrial & Operations Engineering and Experimental Psychology from the University of Michigan and a bachelor’s degree in Psychology from UCSD. He is an instructor in Marketing and Market Research at UCSD Extension.

Henry DeVries, is a UC San Diego instructor, best-selling author and founder of the New Client Marketing Institute (www.newclientmarketing.com). His mission is to provide the latest knowledge to business owners who want to grow their business and professionals who want to sell more products and services. Henry says his life highlights include teaching at UC San Diego and Cal State University Northridge, completing specialized studies at the HarvardBusinessSchool, and coming within one question of winning $13,000 on the TV game show Jeopardy!  Prior to founding the New Client Marketing Institute in 1999, he was a senior executive at a $5 billion insurance and financial services organization and used these systems to generate more than 100,000 qualified leads a year. He also was president of an advertising agency where his systems helped double billings and land the firm in the Ad Age 500.  His work in the real estate industry won more than 100 awards and sold more than $1 billion in homes.


Visit our websites and sign up for our newsletters!
Copyright . chris stiehl. All rights reserved.
Web Hosting Companies